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You are: Home » Related Events » Cooper-Link Project » Lecture Cassino October 14, 2010

Lecture Cassino October 14, 2010

Perspectives of services science research - October 14, 2010


Presentation

Merging Relationship Marketing (RM) with S-D logic & Service Science. Experiences from the 30R approach & Many-to-Many marketing
Prof. Evert Gummesson

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