Following the very successful inaugural Forum on Markets and Marketing at the University of New South Wales in December 2008, and the subsequent forum at the University of Cambridge in September 2010, we are pleased to be hosting the 2012 forum at The University of Auckland Business School.
Date: 9-12 December 2012.
Venue: The University of Auckland Business School, Owen G Glenn Building, 12 Grafton Road, Auckland, New Zealand.
The purpose of the Forum on Markets and Marketing 2012 (FMM12) is to advance the development of Service-Dominant (S-D) logic by focusing on foundational issues related to markets and marketing and exploring the cross-disciplinary foundations of the S-D logic.
Building on the FMM10 themes of resource integration, effectual logic, markets and practices, complex systems, values, symbols and outcomes, FMM12 has chosen four themes: Institutional Logics, Market Plasticity, Values and Symbols, and Theorising about Markets and Marketing. The two-and-a-half-day forum is targeted at academic faculty and PhD students working in areas related to S-D logic.
The format of this year’s forum builds on the FMM10 experience from working in break-out groups to identify key learnings and provide research agendas for each of the themes. These research agendas were published in Market Theory. FMM12 will develop this format further by forming six to eight groups of researchers to collaborate during the forum and produce papers addressing the themes for a special issue of the Journal of Business Research. The aim is to produce the outline for the papers during the conference. Participation in the forum is by invitation-only and you are asked to submit a 500-word abstract outlining the research that you would like to discuss, addressing one of the four themes. The papers could be theoretical and/or empirical and be based on qualitative and/or quantitative research.
A workshop for PhD students will be held. PhD students should submit a 500-word abstract outlining their research. The PhD research does not have to directly address the forum themes, but it needs to advance thinking on S-D logic and/or issues related to markets and marketing. The programme committee will select approximately 40 participants, including up to eight PhD students. Invitations will also be sent to a select number of people outside the marketing discipline so, in order to keep the forum around this number, we might need to limit the number of authors invited from a single abstract.
The following programme outlines the day's proceedings for the Forum on Markets and Marketing 2012 (FMM12). Proceedings begin on Monday 10 December at the Owen G Glenn Building. The forum will then shift to the vineyard on Waiheke Island on Wednesday morning.
Sunday 9 December, The University of Auckland
Monday 10 December, The University of Auckland
Tuesday 11 December, The University of Auckland
Wednesday 12 December, University Vineyards
Specific details of room locations will follow when the programme is finalised.
Details on how to register will be available shortly.