Stephen L. Vargo

Stephen L. Vargo


 

Evert Gummesson Outstanding Research Award

established by
THE NAPLES FORUM ON SERVICE
presented to
Professor

Stephen L. Vargo

For co-creating, with Robert F. Lusch, service-dominant (S-D) logic as a synthesis of extant and new service knowledge, adding momentum to service research and keeping an open code thus stimulating scholars world-wide to contribute to the generation of higher level service theory.

 

Stephen L. Vargo (second from the left) is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawaii at Manoa. His primary research areas are marketing theory and thought and consumers' evaluative reference scales. He has had articles published in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Service Research, and other major marketing journals. He serves on six editorial review boards, including the Journal of Marketing, Journal of the Academy of Marketing Science, and the Journal of Service Research. Professor Vargo has been awarded the Best Article of the Year Award by the Australia and New Zealand Marketing Academy and the Harold H. Maynard Award by the American Marketing Association for “significant contribution to marketing theory and thought.” His 2004 article with Robert Lusch in the Journal of Marketing, “Evolving to a New Dominant Logic for Marketing,” is the most-cited marketing article published in the last 10 years