Call for Paper


We invite papers dealing with themes within one or several of the 3 Forum Pillars: S-D logic, service science, and network/systems theory. We especially encourage submissions with an integrative perspective. The papers could be theoretical and/or empirical and be based on qualitative and/or quantitative research. In order to submit a proposal directions are given within this web-site, in the User Area section. Topics could include (but are not restricted to) the following:

  • Business models to manage networks and service systems

  • Complexity theory and service research

  • Customer centricity vs. a multi-party stakeholder orientation (balanced centricity)

  • Experience, value-in-use and value-in-context

  • ICT for service

  • Integration and management of resources and capabilities

  • Many-to-many marketing and markets as networks

  • Markets and marketing

  • Methodological challenges and issues in service research

  • Networks, interaction and relationships

  • Practice-theory in service research

  • Service design

  • Service innovation

  • Service processes and engineering

  • Service science projects in research and/or education

  • Service systems and system thinking

  • The development of Service-Dominant Logic

  • The role of institutional logics in service research

  • The Viable Systems Approach (VSA)

  • Value co-creation and the changing role of suppliers and customers

  • Value propositions

  • Web 2.0 or Web 3.0, the semantic web


IMPORTANT:These and possible other subthemes must have a clear connection to one or several of the 3 Forum Pillars.


A purpose of the Naples Forum is to get different generations of researchers together both at the organized sessions and informally during breaks and social events. In the final selection of papers, both senior researchers and newcomers will be given a chance to present. There will be plenary sessions as well as parallel sessions. In order to increase the number of active participants two special poster sessions will be organized during the Forum.



To stimulate academic scholarship, discussions of ideas and dialogue about service among students and researchers from different countries, we would like to invite doctoral students to attend this workshop. PhD students in early and middle stages of their PhD research project are particularly encouraged to present their research proposals, preliminary results and their reflections on issues related to theory, methods and analysis. In case the PhD dissertation is not a monograph and is made of a series of articles on a common theme, the candidate can present a part of the work and a two-page summary of the overall dissertation theme. The doctorial workshop will be held on Tuesday, 18 (morning and afternoon).



Abstract submission:                                   December 15, 2012

Notification of acceptance:                            January 20, 2013

Final paper submission (optional):                 April 30, 2013


To download the Call for Paper in pdf form click the following link: Call for papers - 2013 Naples Forum on Service.pdf