Frontiers 2015

The 24th Annual Frontiers in Service Conference will be held July 9-12, 2015 in San José, California, USA, hosted by IBM, Cisco Systems, and San Jose State University. The 2015 Frontiers in Service Conference, sponsored by AMA SERVSIG, INFORMS, and the University of Maryland’s Center for Excellence in Service is the world’s leading annual conference on service research and management. It attracts prominent thought leaders and industry experts from around the world to share cutting-edge knowledge and best practices.

Conference Co-Chairs:

•     James Spohrer (IBM)

•     Ammar Rayes (Cisco Systems)

•     Stephen Kwan (San José State University)

•     Roland Rust (University of Maryland)

The conference will cover a wide variety of service topics, including service science, service IT, service marketing, service operations, and service management. You are invited, as a service academic or practitioner, to submit a one-page abstract for possible presentation in one of 120 sessions at the conference. Case studies by business practitioners are encouraged, and a “Best Practitioner Presentation” will be awarded at the conference. There will also be a pre-conference doctoral consortium organized by the AMA SERVSIG.

The Frontiers in Service Conference routinely attracts submissions from over 40 countries. The average number of attendees is around 300 scholars and practitioners. Fewer than half of the submitted abstracts are accepted for presentations.

Abstracts may focus on any service topic, including (but not limited to) the following topics:

•     Service Computing

•     Big Data and Service

•     Smart Service Systems

•     Cognition as a Service

•     Internet of Everything and Service

•     Technology-based Service (Apps)

•     Digital Service & Collaborative Economy

•     Social Networks and Service

•     Data Analytics and Service

•     IT as a Service

•     Servicescape

•     E-Service & E-Government

•     Healthcare Service

•     Public Sector Service

•     Customer Relationship Management

•     Service Marketing

•     Service Operations

•     Service Management

•     Service Design

•     Service Human Resources

•     Service Human Factors

•     Service Engineering

•     Service Productivity

•     Service Innovation

•     Service Science

•     Service Economics & Globalization

•     Theoretical Perspectives on Service

•     Creatively Serving The Underserved

•     Service at the “Bottom of the Pyramid”

•     Other Topics in Service Research

Please submit your abstract by Nov 20, 2014 at 23:59 Eastern-Standard time (EST), online at:

Abstracts may be submitted ONLY via the online form. They should be less than 1 page long (approximately 700 words maximum and 4000 characters including spaces). Sample abstracts are provided on the web site call for abstracts page:

Please check further information and updates.

Conference Committee Members:

•     Alexandra Medina-Borja (National Science Foundation and University of Puerto Rico)

•     A. “Parsu” Parasuraman (University of Miami)

•     P.K. Kannan (INFORMS Service Science Section and University of Maryland)

•     Tor Andreassen (Norwegian School of Economics)

•     Wendy Murphy (IBM)

•     Werner Kunz (AMA SERVSIG & University of Massachusetts-Boston)

•     Yuriko Sawatani (Waseda University)

Important Dates

•     Abstract submission deadline: Thursday, November 20, 2014

•     Author notification of accepted presentations: Friday, January 16, 2015

•     Conference registration deadline for speakers: Friday, June 12, 2015