Sessions

S-D logic

• S-D logic: empirical evidences;
• S-D logic: contributes
• S-D logic and co-creation: healthcare;
• S-D logic and network in banks;
• Technology: S-D logic and ICT;
• Value in use and Service
• Value co-creation: the consumer's role;
• Co-creation in public services.

Network Theory

• Many-toMany Marketing;
• Viable System Approach;
• Network and value;
• Service networks;
• Value co-creation: network;
• Tourism: network's role.

Service Science

• Service Science;
• Technology: S-D logic and web 2.0;
• Service Innovation: learning and co-creation;
• Service Innovation: customer's involvement.

Integration and general issues

• Expanding and integrating S-D logic, Service Science and Network theory;
• Service innovation: different perspectives;
• Resource integration;
• Value co-creation: critical perspectves;
• Tourism and cultural events;
• From product and service to solution;
• Customer and relationships.