Sessions
S-D logic
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S-D logic: empirical evidences;
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S-D logic: contributes
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S-D logic and co-creation: healthcare;
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S-D logic and network in banks;
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Technology: S-D logic and ICT;
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Value in use and Service
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Value co-creation: the consumer's role;
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Co-creation in public services.
Network Theory
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Many-toMany Marketing;
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Viable System Approach;
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Network and value;
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Service networks;
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Value co-creation: network;
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Tourism: network's role.
Service Science
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Service Science;
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Technology: S-D logic and web 2.0;
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Service Innovation: learning and co-creation;
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Service Innovation: customer's involvement.
Integration and general issues
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Expanding and integrating S-D logic, Service Science and Network theory;
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Service innovation: different perspectives;
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Resource integration;
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Value co-creation: critical perspectves;
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Tourism and cultural events;
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From product and service to solution;
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Customer and relationships.