Capri - June 14-17, 2011 – Villa Orlandi

The 2011 Naples Forum on Service - Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda.


The University of CassinoandThe University of Naples “Federico II”



Evert GUMMESSON, Professor, Stockholm University, Sweden

Cristina MELE, Assistant Professor, University of Naples “Federico II”, Italy

Francesco POLESE, Associate Professor, University of Cassino, Italy



Evert GUMMESSON, Stockholm University, Sweden.

Robert LUSCH, University of Arizona, USA and Stephen VARGO, University of Hawaii, USA.

Jim SPOHRER, IBM Almaden Research Center, San Jose, USA.



The Scientific Committee members will act as advisors to the Chairs and support the scientific level of the Forum. Important tasks for the members are the participation in the review process of submitted abstracts and the selection of the Best Paper Awards; The Scientific Committee members will serve as discussants during sessions.

President: Gaetano Golinelli, University of Rome “La Sapienza”, Italy

Claudio Baccarani, University of Verona, Italy

David Ballantyne, University of Otago, New Zealand

Ralph Badinelli, University of Virginia Tech, USA

Sergio Barile, University of Rome “La Sapienza”, Italy

Rod Brodie, University of Auckland, New Zealand

Roberto Cafferata, University of Rome “Tor Vergata”, Italy

Antonella Carù, University of Milan “Bocconi”, Italy

Bernard Cova, Ecole de Management, Marseille, France

Daniele Dalli, University of Pisa, Italy

Renato Fiocca, University Cattolica del Sacro Cuore, Milan, Italy

Michael Kleinaltenkamp, University of Berlin

Robert Lusch, University of Arizona, USA

Paul Maglio, IBM Almaden Research Center, San Jose, USA

Irene Ng, University of Cambridge and University of Exeter, UK

Jaqueline Pels, University of Torquato de Tella, Argentina

Enzo Rullani, Venice International University, Italy

Jim Spohrer, IBM Almaden Research Center, San Jose, USA

Paolo Stampacchia, University of Naples “Federico II”, Italy

Kaj Storbacka, Hanken School of Economics, Finland

Annalisa Tunisini, University of Urbino, Italy

Stephen Vargo, University of Hawaii, USA



IBM, SSME                                                         CUEIM-Sinergie                                 MadiLab

INFORMS (Service Science Section)             AIDEA                                                 Simktg (Italian Marketing Association)