The 2009 Naples Forum on Service
Gummesson, E., Mele, C., Polese, F. (eds.) (2009), Service science, S-D logic and network theory, Giannini, Napoli - ISBN13: 978-88-7431-452-2 .
Gummesson, E., Mele, C., Polese, F. (2011), "Service science, S-D logic and network theory. Integrating the perspectives for a new research agenda", in Gummesson, E., Mele, C., Polese, F. (eds.) (2009), Service science, S-D logic and network theory, Giannini, Napoli, pp.1-6.
Andreu, L., Gnoth, J., Curras, R., "Dynamics of cooperation in tourism events: the 2007 America's Cup case"
Ates, Z., Buttgen, M., "Customer participation and its effects on service organisation: An istitutional economics perspective"
Badinelli, R., "Stochastic models of resource allocation for services"
Barile, S., Polese, F., "Service Dominant Logic and Service Science: a contribute deriving from network theories"
Bassano, C., Piciocchi, P., "Governance and viability of franchising networks from a Viable System Approach (vSa)"
Baumann, J., Le Meunier, K., "The Implications of Service-Dominant Logic and Integrated Solutions for the Sales Function"
Bonnemaizon, A., Batat, W., "Towards a customer orientation approach based on customer competency: a new deal for companies"
Breidbach, C., "Distributed service engineering: integrating clients in service innovation processes"
Brodie, R., "Empirical Evidence about the Service Dominant Logic"
Brognieri, W., Bifulco, F., Ilario, A., "Customers "experience -driven" and value proposition in S-D Logic: evidences in a cultural network"
Buffa, F., Martini, U., Mariangela, F., "Role of local banks as potential primary stakeholders in community-type destinations"
Burianek, F., Reichwald, R., "Contracting in The Context of Solution Selling"
Carrubbo, L., "Emerging Value Creation Models: contributes deriving from Service Science, Service Dominant Logic and Viable System Approach"
Cesarini, M., "Technology supported Services and Knowledge derived from User generated Contents"
Choi, N., "Deriving a new approach to business ethics from the Service-dominant Logic of marketing"
Claffey, E., Brady, M., "Understanding Technology Adoption within the Service-Dominant Logic Paradigm"
Corsaro, D., "Exploring the interactional value creation"
De Nisco, A., "Using Importance-Performance Analysis in Evaluating Tourist Satisfaction. The case of Campania"
De Santo, M., Polese, F., Napoletano, P., "Goods for sale: create service with just one click"
Della Corte, V., Micera R., "Resource integration management in networks' value creation. An empirical analysis of high quality tourist offer in Southern Italy"
Della Corte, V., Savastano, I., Storlazzi, A., "Strategic active and proactive role of citizenship in tourist and cultural events"
De Martini, "Firm viability through viable management accounting system"
Duque, L., Gaston-Breton, C., Lado, N., "Drivers of participant's motivation, satisfaction and loyalty in virtual communities
Duque, L., Cesaroni, F., "S-D Logic and the Open Innovation Paradigm: Marketing for Un-embedded technologies"
Egan, J., "Marketing evolution: The Time and Place for Service-Dominant Logic"
Ferreira, F., Proenca, J.,"Confronting the IMP Network Approach and the S-D Logic of Marketing"
Fragidis, G., Tarabanis, K., "When S-D logic meets Web 2.0: an Integrative Framework for a Service-based Web"
Freund, L., Kwan, S., "Co-production process quality management for Service System"
Gardes, N., Maque, I., "Relational competence: an answer to opportunism in bank/firm relationship"
Godsiff, P., "Service Systems and Requisite Variety"
Gudergan, G., "Framework and model for successfull service solution design - An Organisational Design / Dynamic Capabilities Perspective"
Gudergan, G., "How does service-dominant logic affect firm performance?"
Halonen, M., Kallio, K., Saari, E., "Towards co-creation of service research projects - a method for learning in the network"
Harrison, J., "The resource creation system and competitive advantage"
Harwood, T., Garry, T., "Co-evolution of a Virtual Experience Environment: The application of a business model to the Machinima Community"
Hassan Temerak, M., "Managing customer participation through customer education"
Helkkula, A., Pihlstrom, M., "From Customer Perceived Value (PERVAL) to Value-in-Context Experience (VALCONEX)"
Helle, P., "Toward Understanding Value-Creation as an Interactive Process of Creating and Sharing Dyadic Productivity Gains"
Hofacker, C., Pagani, M., "Managing Network Services"
Holmqvist, J., "How Can we Co-Create if We Cannot Communicate?"
Karpen, I., "Service Dominant Logic to Strategic Service Orientation: Examining Preliminary Customer Perceptions"
Karppinen, H., Huiskonen, J., "Designing an intelligent service model for diagnosis-focused professional service"
Kilic., I., "Usage of affective and cognitive feelings in high credence service..."
Kleinaltenkamp, M., Haase, M., "The Resources-Processes-Outcomes Approach - Resource Integration as the Centerpiece of a Market-Oriented Theory of Marketing"
Kotro, T., " Methods for New Consumer Involvement"
Kuisma, J., Jarvensivu, T., "Creating Network Strategy: Longitudinal Study of an Advertising Agency Network"
Lagergren, F., Kaulio, M., "The Concept of Infra-Services: Toward a Definition?"
Laine, T., Paranko, J., Suomala, P., "All activities are interpretive: The end of the debate about service"
Letaifa, B., "Incorporate marketing strategy and management: the umbrella of the ecosystem theory"
Lobler, H., Hahn, M., "The co-creation of brand meaning networks by customer discourse"
Louyot, M., Bonnemaizon, A., Cova, B., "Multichannel Customers' Behaviour in Critical Situations: Is Co-Creation Possible or Impossible? The Case of French Utility's Customers"
Lund, R., "Inter-organizational Dynamics in Sponsorship Alliances. The case of the Royal Swedish Opera"
Macdonald, E., Wilson, H., Martinez, V., "Developing a framework for assessing the value-in-use of product-service systems: a case study"
Martinelli, E., "Service-dominant logic and retail convergence"
McColl-Kennedy J., Vargo, S., Dagger, T., Sweeney, J., "Customers as Resource Integrators: Styles of Customer Co-creation"
Mele, C., Colurcio, M., Russo Spena, T., "Alternative Logics for Innovation: a call for service innovation research"
Michalski, J., "Service-Dominant Logic of Marketing: What about Nonprofits?"
Michel, S., Brown, S., Vargo, S., "Relieving and enabling customers' value co-creation: a research agenda"
Mills, J., Crute, V., Parry, G., "Value Co-creation in a UK Defence Availability Contract: Opportunities from multiple client perspectives and diverse cultures"
Modina, M., Formisano, V., "The Role of Local bank's network in the modern banking system: an italian case study"
Moeller, J., "The Risk of Service Ineffectiveness due to Value Co-Creation"
Montagnini, F., Sebastiani, R., "Co-creating value in retailing: the Eataly case"
Moreno, C., "Creating value: the case of iPhone's launch on the French market"
Naci, S., "Servitisation, Service-Dominant (S-D) Logic and Supply Chain Management"
Nemeth, P., Kovacs, Z., "Measuring Service Dominance in Statistical System"
Nenonen, S., Storbacka, K., "Business model design: conceptualizing networked value co-creation"
Nevmerzhitskaia, J., Jaakkola, E., Aarikka-Stenroos, L., "Insights into Co-creation of Professional Service Offerings"
Nishioka, K., "New Roles of Inter-firm Relationships in Service Developments: The Case of the Japanese ICT Industry"
Nordgren, L., "Matchmaking of healthcare - supporting the patient (customer)"
Norrgrann, A., "Retailers and Media as Resource Intermediaries"
Nykanen, K., "The role of social relationships in network management: Creating trust in network"
Onetti, A., Talaia, M., Verma, S., "Business models for open source companies: the shift towards a pure service model"
Paladino, A., Aguiari, R., "A second chance at life? Analyzing customer value in the medical industry"
Palm, K., Crevani, L., Schilling, A., "Organising (for) service innovation: formalisation versus creativity"
Palmer, A., "A longitudinal study of value in use for a high involvement service"
Pekkarinen, S., "Knowledge sharing in innovative modular service offerings"
Peters, L., "Mechanisms for Resource Integration in Business Networks"
Pezzillo Iacono, M., De Nito, E., Mangia G., "Governance models in the local transport industry: an empirical research on tariff integration system"
Pisnik., A., "The Role of Perceived Service Value In Customer Satisfaction and Loyalty Formation: The case of Banking Services in Small CEE County"
Planander, A., "Facets of management in service network relationships - exploring the leathersip role"
Plè, L., Chumpitaz, R., "Introducing Interactional Value Co-Destruction in SDL: A Theoretical Framework"
Presenza, A., Cipollina, M., "Analysis of links and features of tourism destination's stakeholders. An empirical investigation of a South Italian Region"
Radicchi, E., Zagnoli, P., "Real and virtual sport events in marketing industrial products"
Ravald., A., "The Consumer's Process of Value Creation"
Restuccia, M., Ouellet, J., "Value Co-Creation Orientation: Conceptualization, Measurement and Impact on Firm Performance"
Rettinger, B., "Consumer choice of service provision in services industries"
Rindell, A., Strandvik, T., "Image-in-use in service"
Rondell, J., Sorhammar D., "Actor, Model, Whatever...Addressing the complexity of heterogeneous actors in studies of the value creating process"
Santos Vijande, M., Gonzales Mieres, C., Lopez Sanchez, J., "Innovativeness and firm's valuation of customer and first-line employees as co-producers in NSD: impact on performance"
Saviano, M., Bassano, C., Calabrese, M., "The harmony between ethical and rational behaviour in the Health Care Systems Approach (VSA)"
Sebastiani, R., Paiola, M., "Rethinking service innovation: four pathways to evolution"
Sempels, C., Felix, M., "Sustainable marketing: goods-dominant logic creates problems, can service-dominant logic bring a solution?"
Spohrer, J., Anderson, L., Pass, N., Ager, T., "Service Science and S-D Logic"
Sundbo, J., "Expressive consumption: Experience as a general business logic"
Tregua, M., "Value creation in high-speed railway transport service"
Trequattrini, R., Russo, G., "Service Dominant Logic in the co-creation of value in enviromental hygiene services"
Tsantoulis, M., "Creating value in use through global alliances - a study of airline quality"
Tung, C., "Service Co-Creation Activity in Health Industry"
Turchetti, G., Geisler, E., "Home healthcare service: a care in service-dominant-logic in the marketing of technology-based services"
Tuzovic, S., Labs, K., Finsterwalder, J., "Investigating Student's Co-Creation Experiences during Short-term Study Abroad Programs on Learning Outcomes, Program Satisfaction and Word-of-Mouth"
Tyler, K., Kafer, A., "Co-Creation of Value in Service Business Markets: A Case Study in the European Hygiene Supplies Sector"
van der Aa, W., den Hertog, P., de Jong, M., "Managing capabilities for service innovation"
Vanska, j., Poskela, J., Paallysaho, S., "Pursuit of business renewal through discontinuous service innovations"
von Friedrichs, Y., "Collective Entrepreneurship - Networking as a strategy to business development"
Von Koskull, C., "Imaginary Customers: A Source for Service innovation"
Vrbka, Z., "Advanced QA and Testing Approach Based on Service System Paradigm"
Wendelin, R., "Developing Total Business Solutions, from product to solution sales: Possibilities and Challenges"
Wikstrom, S., Hedbom, M., Thuresson, L., "Consumer value creation in a food consumption context"
Windishhofer, R., Reen, N., Wikstrom, K., Gustafsson, M., Hindstrom M., "Adding value through industrial services - a case study of remote condition monitoring"
Winkler, M., Stanicek, Z., "Service System through the prism of conceptual modeling"
Zouni, G., "How to create with a stranger? The gap between real demographic profile of customers and service providers' perception of this profile"