Forum related Books

Forum related publications





Hakansson, H., Ford, D., Gadde, L.E., Snehota, I., Waluszewski, A. (2009). Business in Networks, Wiley, UK.




Lusch, R.F., Vargo,S.L. (eds) (2006). The Service-Dominant Logic of Marketing: Dialog, Debate and Directions, ME Sharpe, Armonk.





Maglio, P.P.; Kieliszewski, C.A.; Spohrer, J.C. (Eds.) (2010). Service Science: Research and Innovations in the Service Economy, 1st Edition, Hardcover







Maglio, P.P., Spohrer, J. (eds.) (2008). Special issue on Service Science, Management, and Engineering. IBM Systems Journal, 47(1).


Golinelli, G.M.(2010), Viable Systems Approach (VSA). Governing Business Dynamics, Kluwer (Cedam), Padova, IT.


Gummesson, E. (2008). Total Relationship Marketing, Third Edition: Marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy